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Yep, purchasing a new mattress is a big investment, so today's January mattress deals are well worth having on your radar before you part with your cash.
When it comes to investing in one of the best mattresses on the market, you can easily find yourself spending anywhere from a few hundred to a few thousand pounds, so this is one homeware purchase where any sort of discount can quickly add up to a big saving.
That's why we've searched out today's top January mattress sales to find the best prices on some of the Ideal Home team's top-rated mattresses.
We've prioritised mattress deals on our review team's tried-and-tested favourites, including Simba, Emma, Brook + Wilde, Tempur, Hypnos, REM-Fit, and Panda, amongst many more bestselling brand names. If there aren't currently discounts on the mattresses we rate as best-in-class, then we've sourced the retailers with the lowest prices on mattresses so you can still snap up a bargain. Read on to find the right mattress deal for you.
January mattress deals 2024
Here's where to shop today's biggest mattress sales, including the top deals, as curated by our sleep experts.
Today's biggest mattress sales
- Emma: up to 25% off Emma's bestselling mattresses
- Simba: up to 45% off Simba's bestselling mattresses
- Nectar: up to 60% off Nectar mattresses
- Brook + Wilde: 55% off orders over £749 with code XMAS55
- REM-Fit: up to 60% off REM-Fit mattresses
- Mattress Online: discounts on Hypnos and Silentnight
- Panda: up to 25% off the Panda hybrid mattress
Today's #1 mattress deal
Today's best mattress deals
Price: low - high
Mattress sale shopping advice
Of course, just because the price is good, that doesn't mean the mattress with the biggest discount is the right choice for you. So how do you decide on what's the best deal for your sleep preferences?
Our guide to the best mattresses on the market has the full lowdown on what to look out for before you shop, but if you can't test out your mattress in store before you buy (or even if you can, because a 5 minute lie down in a showroom is still very different to a full night's sleep) our top tip would be to look for a mattress that comes with a sleep trial.
Mattress retailers have become quite competitive about offering fairly lengthy sleep trials so you can fully test out your preference before you commit. 100-day+ trials are now fairly common, just make sure to check the small print before you shop for any terms and conditions.
When to shop
Although good mattress discounts can crop up at any time of year, most retailers tend to follow a pattern when running promotions, with the biggest mattress discounts likely to fall at a few key times of year. We've collated a quick guide to the key dates to look out for below.
Boxing Day mattress deals
If you're done with the turkey and ready to nab a bargain, then you'll usually find some great Boxing Day mattress deals just after Christmas. In fact, in recent years, Boxing Day mattress deals have started well before Boxing Day itself, with stores increasingly offering discounts as soon as their pre-Christmas shipping dates have passed.
January mattress deals
Hang on a bit longer than Boxing Day, and you might find an even lower price if the mattress you have your eye on is included in the January mattress deals most brands offer.
Retailers know most of us are a strapped for cash in January thanks to Christmas spending, so there can be some good discounts on offer during this month to tempt us all into continuing to spend.
If a retailer wants to shift stock for the new season, then January mattress deals on end-of-line products can also get bigger as the month continues. However, if a mattress is being discounted because it's a discontinued line, then waiting does run the risk that the product may sell out before it drops to its lowest price.
Amazon Prime Day mattress deals
It may not be the first place you'd think of looking for a mattress, but if you need an option that's both a low price and comes with super quick delivery then Amazon is well worth a try. Plus, Amazon Prime Day – the brand's yearly price-slashing event – can mean some great Prime Day mattress deals.
In 2023, Prime Day mattress deals ran from the 11th to the 12th of July and the 10th to the 11th of October, with significant discounts at both the Emma Amazon storefront and Simba Amazon storefront.
After two Prime Day deals events in 2023, we're now not expecting to see another Prime Day until 2024. Potentially in July 2024 based on the timing of previous years. Nothing is confirmed yet, but keep an eye on our Amazon Prime Day deals page for all the latest news and best deals as they launch.
In the meantime, you could sign up for Amazon Prime membership so you're all set to shop when the next Prime Day mattress deals take place. Generally, you need to be a Prime member to take advantage of the biggest discounts on Prime Day. You can sign up or renew your membership below. Usually, new Prime members can also access a free 30-day membership trial to test out its perks.
Bank Holiday mattress deals
Bank Holiday mattress deals also offer another opportunity to shop for less. From the end of June into July, and often throughout August, retailers may cut prices again. August Bank Holiday mattress deals can see particularly low prices, as the last UK Bank Holiday of the year is often a key time for consumer spending.
Black Friday and Cyber Monday mattress deals
The term 'Black Friday' originated in the US to denote the first day following Thanksgiving when retailers would cut prices to draw holidaymakers to shop their store's sales. Driven by global brands, the price-slashing event soon crossed the pond, and now Black Friday – closely followed by Cyber Monday – has become one of the UK's biggest consumer extravaganzas, rivaling traditional Boxing Day sales.
Often hailed as the biggest shopping day of the year, Black Friday always falls on the last Friday of November, so the next time it will roll around is Friday 29th November 2024.
However, in recent years, the event has spread to encompass more than just one day, with retailers starting Black Friday discounting earlier and earlier so that a full Black Friday 'week' of discounts isn't uncommon. In 2022 we saw retailers running Black Friday promotions throughout the whole month of November, and in 2023 Emma moved the goalposts even further by launching its Black Friday mattress deals in October 2023!
Whether or not you agree with the rampant consumerism Black Friday has now come to represent, there's no denying it can be a great time for Black Friday mattress deals and Cyber Monday mattress deals. In 2023, we saw some fantastic Black Friday and Cyber Monday mattress deals with up to 65% off at Emma, up to 60% off bestsellers at Nectar and REM-Fit, up to 55% off mattresses at Simba, up to 50% off at Brook +Wilde, and 30% off mattresses at Panda.
Make sure to bookmark the Ideal Home Black Friday deals page to get alerts for all the biggest Black Friday homeware sales as they launch.
FAQs
What is the best month to buy a mattress?
In our experience, November is the best month to buy a mattress. That's because November is the month when Black Friday mattress deals launch, which generally means discounts are the biggest we've seen all year.
Emma, Simba, Nectar, REM-Fit, Silentnight, Panda, and many more mattress retailers tend to launch extremely competitive Black Friday mattress sales in November.
And there's generally no need to wait for Black Friday itself (alway the last Friday of November), with Black Friday mattress deals now usually kicking off at the beginning of November.
Should you buy a mattress on Black Friday?
In our opinion, yes, Black Friday is a great time to buy a mattress. In our experience – and we've been reviewing the best mattresses on the market for many years now, so we regularly keep track of prices – Black Friday tends to see the best mattress deals and the lowest mattress prices of the year.
Mattress retailers are renowned for regularly slashing prices, with it sometimes seeming like there's never a sale not happening at the likes of Emma, Simba, Nectar and the like. However, in our experience, Black Friday week is when all of the mattress brands offer the biggest discounts of the year, competing with each other to offer the lowest prices around.
How do I get the best price on a new mattress?
The easiest way to find the best price on a new mattress is to wait for a mattress sale.
Although retailers can discount at any time of the year, most retailers tend to follow a pattern when running promotions, with the biggest mattress discounts likely to fall at a few key times of year; Black Friday at the end of November and the January sales.
If you can time your mattress purchase with one of these key trading periods then you may well be able to snap up a hefty discount and get your dream mattress for far less than its recommended retail price.
How we choose mattress deals
You'll find full details of the Ideal Home product selection process on our how we test page.
In order to compile this mattress deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process. That includes mattress deals from Emma, Simba, Tempur, and more.
If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.
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